Is owning a practice
right for you?
Think through your goals, values, and what you want practice ownership to mean for your life.
For physicians, NPs & PAs
Learn the business of integrative medicine.
Build your practice with a proven roadmap, developed by a team with 20+ years in practice development, covering the practice models, pricing, and startup decisions your training never covered.
Apply to Lace BootCamp (takes 5 min) $499 · Self-paced · Apply anytime
10 self-paced modulesLearn around your schedule.
Live sessions and panels with our teamConnect the lessons to your practice.
Group coaching and office hoursBring your questions and connect with like-minded peers.
Robert “Rocky” Crocker, MDLace Co-Founder & Chief Medical Officer
Your expert course creator and educator
Learn from Rocky.
He’s lived the work.
A skilled physician. An integrative medicine pioneer. A guide to the business you want to build.
Rocky’s 35+ years in healthcare began in family medicine and took him to national leadership at WellPoint. After experiencing burnout, his fellowship at the Andrew Weil Center for Integrative Medicine renewed his vision for what care could be.
He went on to spend more than a decade at the Center, helping develop and study an integrative primary care model combining insurance and membership fees. His published research explored what happens when patients have more time, deeper relationships, and a whole-person care team.
Today, he brings that experience to you: concrete business fundamentals, group coaching, and guidance on building an integrative or functional medicine practice that reflects your values.
Alongside Rocky, learn from industry experts in coding, billing, legal, marketing, and regulatory considerations.
Led by instructors & advisors with experience at leading institutions and companies.
A different way to care starts here.
You know how you want to practice. You don’t have to build the business side alone.
Starting a practice involves decisions most practitioners were never trained to make. Lace BootCamp helps you understand the business realities, from practice models and revenue options to startup complexity, billing, and growth.
Build relationships with your patients. Have time to hear your patient’s story. Run a practice that reflects your values.
Understand the decisions, tradeoffs, and common pitfalls before you invest significant time or money.
Business was my big fear, and you all deliver.
From previous Lace BootCamp participants
I got more than I expected from this experience. What I truly wanted was the courage to start my business, and that’s exactly what I gained. Thank you so much!
Lace BootCamp was well organized and very informative. It was taught by excellent and knowledgeable teachers. Incredibly grateful for this bootcamp!
The Lace BootCamp gave me all the tools I needed to build my integrative medicine practice from the ground up. Every session was valuable, and I especially appreciated the sense of community and individualized support between sessions. With the guidance from the Lace BootCamp, I've officially launched my practice and feel excited for what's ahead. I truly could not have done without it.
96%Found Lace BootCamp valuable to professional development
98%Content was relevant to professional goals
Decide, then plan
“Could I really run my own business?”
Yes, here’s how.
Is owning a practice
What could your
practice look like?
Explore practice models and consider which approach fits you and the people you want to care for.
How would you
get started?
Understand startup costs, overhead, and operational complexity. Consider when starting smaller could help you build a financially sustainable practice.
Inside the course
10 modules.
Your pace.
Our team beside you.
Work through the modules on your schedule. Bring your questions to live sessions and group office hours with our team, and connect with other practitioners navigating similar stages.
Apply to Lace BootCamp (takes 5 min)01
Building the foundation
Get oriented to the business of starting an integrative practice and the decisions ahead.
02
Your values, vision and mission
Define what you want your practice to stand for, whom you want to serve, and how you want to care for them.
03
Exploring practice models
Compare cash, insurance, membership, and hybrid revenue models, including their tradeoffs for access and financial sustainability.
04
Choosing your practice model
Consider how longer visits, group visits, and complementary services shape the costs and operations of your practice.
05
Business planning essentials
Learn how startup costs, overhead, revenue, and capacity connect, and why an appealing idea needs a sound business foundation.
06
Understanding the components of a business plan
Learn to identify assumptions, weigh tradeoffs, and recognize the decisions and further work your direction requires.
07
Coding, billing and regulatory considerations
Explore coding and billing considerations for integrative care, along with regulatory questions to bring to qualified professionals.
08
Growing your practice
Explore how to introduce your practice to patients and build the relationships that support growth.
09
What makes an integrative practice work
Examine the characteristics of successful integrative practices and what you can learn from them.
10
Leading a team
Explore the roles, working relationships, and leadership involved in an interdisciplinary care team.
Included with your enrollment
Beyond Lace BootCamp
Build your practice.
Find your people.
Enrolling in Lace BootCamp also gives you access to the Lace Community, a place to connect with integrative and functional practice owners across specialties, share ideas, and grow together.
Keep learning together.
Join regular webinars across regulatory changes, reimbursement opportunities, marketing strategies, personal development, and more.
Connect beyond the screen.
Lace hosts in-person events like private dinners, community hikes, and other gatherings, typically organized around conferences.
Meet Layla.
The visionary behind Lace.
Layla Yarjani · Founder & CEO
For Layla, this mission is personal. Her own long search for healing led her to care that brought conventional and complementary medicine together, and to a conviction that more people should be able to find it.
For more than 15 years, she has built companies and brought communities together around health, education, and humanitarian causes. She co-founded Little Bridge, which reached millions of children across 60 countries, and helped mobilize a community that raised approximately $10 million for UNICEF and other charities.
Lace brings that work home to a deeply personal purpose: helping the practitioners who care differently build thriving practices, so more people can get the care they need.
Lace BootCamp
Your idea deserves
a closer look.
Understand your options and define a grounded direction, with guidance from our team along the way.
For physicians, nurse practitioners & physician assistants exploring ownership, preparing to launch, or strengthening an existing practice.
$499One-time course price
- 10 self-paced modules
- Live sessions and panels with the Lace team
- Group coaching and office hours
- Access to the Lace Community
- Develop your practice plan and launch roadmap
If accepted, you’ll receive enrollment details within one business day.
Before you begin
Frequently Asked Questions
Who is Lace BootCamp for?
Lace BootCamp is designed for physicians, nurse practitioners, and physician assistants exploring ownership, preparing to launch, or revisiting the foundation of an existing integrative practice.
Do I need to have decided to open a practice?
No. Deciding is part of the work. Lace BootCamp helps you consider whether practice ownership fits your goals, understand your options, and identify the decisions ahead if you choose to move forward.
How do I join?
Apply in about five minutes. We use a short application to ensure Lace BootCamp is relevant to your credentials, goals, and stage of practice. If accepted, you’ll receive enrollment details within one business day. The course costs $499 and combines self-paced modules with live team sessions and group office hours.
How does the live support work?
You set the pace for the course modules. Our team guides you through live sessions and group office hours, where you can ask questions and work through the decisions behind your practice.
What will I work on?
Across 10 modules, you’ll learn the business fundamentals, compare practice models, and understand the components of a business plan. Exercises and worksheets can help you apply the concepts as you consider costs, operations, billing, growth, and leading a team.
Will I leave with a completed business plan?
Lace BootCamp is educational and group-based. You’ll build your understanding of the components and decisions involved. It does not include a custom financial model or individual work with Rocky or the team to build your business plan. If you’d like additional 1:1 support, we can explore separate packages with you.
Is this clinical training or professional advice?
Lace BootCamp focuses on the business of an integrative practice. It does not replace clinical training or advice from qualified legal, tax, financial, or compliance professionals.
We have close collaborations with some of the top functional and integrative certification programs and are happy to guide you through recommended options.
Our mission & values
A different future for healthcare.
Built together.
Our mission is to make integrative medicine accessible for everyone by empowering practitioners to build thriving integrative practices.
Access for everyone.
We believe more people deserve the opportunity to experience integrative care, and are committed to tracking the patient outcomes needed to fundamentally evolve this industry.
Empowered practitioners.
We help practitioners build the business foundations that support the care they believe in.
Progress through connection.
We bring people across specialties together to learn, share, and shape what healthcare can become.
Your practice can be part of that future.